Reporting to the CUSP Academic Director, this position is responsible for managing NYU CUSP’s marketing strategies and tools. Leveraging new and existing technologies, and in accordance with the Director and CUSP’s priorities and strategies, design web content, social media, digital marketing, and communications plans primarily for CUSP MS degree and Online Advanced Certificate program admissions. Monitor allocations and content with our marketing firm partner(s) in conjunction with Tandon Graduate Department. The incumbent will also be a co-member of the Online Advanced Certificate recruitment team, and represent CUSP at events and activities both on and off campus, and will oversee the admissions cycle and all admissions queries from Tandon team on behalf of CUSP.
Bachelor's Degree in communications, marketing, digital media, or related field from an accredited university
5 years of experience in marketing, university admissions, digital/social media brand awareness, or other related field.
Demonstrated experience with tools such as Google Analytics, Slate CRM, or Tableau
Required Skills, Knowledge and Abilities:
Significant experience with online communication design and implementation, including working knowledge of HTML and proficiency with web content management systems. Ability to use a variety of digital tools and media to tell stories. Ability to work collaboratively across organizational lines. Strong organizational skills and attention to detail. Ability to analyze digital and traditional marketing campaigns and report out to Education Director and CUSP leadership. Excellent verbal and written communication skills. Proficiency with graphics/digital imaging software. Proficiency with social networking tools- Twitter, Facebook, LinkedIn, etc. The successful candidate is skilled in digital communications tools and deployment, and significant experience using an array of new media and technologies.
Preferred Skills, Knowledge and Abilities:
Must be well versed in quality data collection to ensure adequacy, accuracy and legitimacy of data in NYU systems and be able to strictly follow data privacy and security procedures for data handling and analysis to ensure adherence to legal and institutional standards.
NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.
EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity