Assistant Director, Growth Marketing

Posting Number 2021-7920
Posted Date 3 months ago(7/29/2021 12:45 PM)
Telecommute
No
Location : Location
US-NY-New York
Department
Office of Marketing and Communications
School/Division
University Enrollment Management (WS1960)
Compensation Grade
Band 52
Union
N/A
FT/PT
Full-Time
Category
Marketing/Advertising/Public Relations/Media/Video/Audio

Position Summary

As a professional firmly rooted in digital marketing and communications, and equally versed in both the established and emerging digital platforms, this role is expected to anticipate and identify digital media trends before they are accepted in the mainstream. Through a background in performance marketing and content management, a demonstrated record of success, and a desire to advance change in one of the most operationally significant (by budget, audience, and activity) marketing operations in higher education, this role is responsible for the institution’s top-funnel growth for undergraduate enrollment.

 

Reporting to the Director of Marketing & Communications, this person will be a data-driven marketer who directly manages integrated lead generation strategies (including vendor management, strategy development, creative execution, and assessment), and oversees the full-funnel digital journey for prospective students in a transnational context using a broad spectrum of tools (web content management, e-mail, social media, video, paid media, search engine optimization, etc). 

 

NYU is an institution committed to diversity, inclusion, belonging, and equity, and this role will engage with our representation work on a global scale.

 

Qualifications

Required Education:
Bachelor's Degree

Required Experience:
3+ years experience in the marketing/communications field, preferably in the context of a college or university, similar organization, or agency.

Required Skills, Knowledge and Abilities:
Experience in email marketing, managing web content and analytics and reporting. Experience with web content management systems, and HTML. Experience with enterprise information systems (e.g. CRM). Excellent writing and communications skills. The ability to work collaboratively across organizational lines. Proficiency in web content development methodology, software, and standards. Strong organizational skills and attention to detail. Excited to learn about and engage Gen Z across multiple channels and contexts.

Preferred Skills, Knowledge and Abilities:
Experience with coding and web development.

Additional Information

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.

EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

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