The Marketing and Content Strategist is tasked with developing integrated marketing strategies (which entail conducting research, recommending communication channels, and creating media plans), communicating with clients, collaborating with and guiding creative teams, developing account opportunities, and writing copy for print, web, and social. The Marketing and Content Strategist also directly oversees the Content team, guiding it in developing on-brand and project-specific content strategies and written copy for print and web.
Master's Degree in English, marketing, advertising, public relations, communications, or professional writing.
7+ years professional level experience or equivalent combination, with an emphasis on strategy and content development as well as project management.
Experience in higher education marketing.
Required Skills, Knowledge and Abilities:
Excellent written and oral communication skills; copywriting skills, as well as the ability to conceptualize new communications and web assets. Exceptional analytical skills and the ability to seek out and develop new opportunities and extend working partnerships. Ability to run meetings with direction and leave with clear objectives.
Preferred Skills, Knowledge and Abilities:
Experience advising and guiding a team of writers/content strategists. Familiarity with traditional and web technologies (content management systems, analytic tools, social media channels, copy platforms, etc.) a plus.
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