A vital member of the Enrollment Management Marketing & Communications team, the Assistant Director for Pipeline Marketing works to engage, develop, and support internal and external programming promoting pathways to NYU. The incumbent will develop and oversee integrated campaigns to engage middle and high school aged students and positively impact college readiness opportunities for under-resourced schools and communities, and help position NYU as an industry leader in college access programming. The Assistant Director will be a multidisciplinary communications professional, advancing efforts in print and digital marketing.
3+ years of experience in a marketing/communications context, or an equivalent combination of education and work experience.
Required Skills, Knowledge and Abilities:
Strong communicator with project management experience. Ability to assimilate and synthesize complex information into clear, concise, and consistent messaging. Excellent writing ability. Knowledge of and appreciation for Marketing best-practices and data-driven marketing methodology. Experience managing SEM and social media marketing campaigns. Acute attention to accuracy and detail. Ability to multitask and advance multiple, high-priority projects simultaneously. Strong ability to navigate relationships across a multitude of departments and units spanning organizational and divisional lines. Ability to advance higher education among under-resourced communities.
Preferred Skills, Knowledge and Abilities:
Familiarity with CRM marketing software, web content management systems.
EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity