A vital member of the Office of Undergraduate Admissions' Marketing & Communications team, the Sr. Assistant Director works to advance the goals of the office, the Division of Enrollment Management and Institutional Research, and the University through the development and implementation of strategic marketing and communications campaigns, strategy, and methodology, particularly through managing high-profile digital properties, including the web presence of the Office of Undergraduate Admissions. The Sr. Assistant Director will be a multidisciplinary communications professional, advancing efforts in digital marketing and communications efforts, with an emphasis on lead generation and email marketing. The successful candidate will be a skilled communicator and project manager, with strong writing skills, extensive web management/web development experience, and excellent attention to detail.
As a professional firmly rooted in the digital communications space and equally versed in both the established and emerging digital communications world, anticipate and identify digital media trends before they are accepted in the mainstream. Use a background in email marketing and content management, a demonstrated record of success, and a desire to advance change, in one of the most operationally significant (by budget, audience, and activity) marketing operations in U.S. higher education. Manage digital communications for a multitude of audiences in a transnational context using a broad spectrum of tools (web content management, e-mail, social media, video, paid media, search engine optimization, etc).
At least three years of experience in the marketing/communications field, preferably in the context of a college or university, similar organization, or agency.
Experience in an admissions or academic environment.
Required Skills, Knowledge and Abilities:
Experience in email marketing, managing web content and analytics and reporting. Experience with web content management systems. Experience with enterprise information systems (e.g. CRM). Excellent writing and communications skills. The ability to work collaboratively across organizational lines. Proficiency in web content development, software, and standards. Strong organizational skills and attention to detail.
Preferred Skills, Knowledge and Abilities:
Preference will be given to candidates who can show a portfolio of digital work, including both strategy and design work.
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