Master's Degree in public affairs, marketing, communications, or a related field.
10+ years progressively responsible professional experience with marketing and admissions, including extensive knowledge in developing and implementing strategic marketing, recruitment, and enrollment plans, or an equivalent combination of education and experience. Experience managing scholarship awarding and optimizing admissions operations. Experience managing budget and allocating resources to effectively achieve operational goals. Must include supervisory experience.
Required Skills, Knowledge and Abilities:
Ability to develop, direct, and implement strategic marketing, recruitment, and yield strategies to fill programs with high quality students. Proven leadership and effective strategic planning skills. Solid understanding of graduate school marketing and admissions trends and best practices. Excellent interpersonal, organizational, analytic, writing, and communication skills, including a demonstrated ability to assimilate complicated information and effectively speak and write for the prospective student audience. Proven experience leading a high-functioning team, including the ability to hire, manage, and motivate staff, and lead in a team environment. Ability to keep up-to-date on evolving technologies and the application of ever-changing marketing strategies. Demonstrated ability to derive insights from data to inform marketing, admissions, and financial aid strategies.