Associate Director, Online Education Marketing

Posting Number 2022-10621
Posted Date 5 days ago(8/11/2022 10:09 AM)
Location : Location
US-NY-New York
Hybrid Remote Work Classification
60% to 80% Onsite
Department
Office of Marketing and Communications
School/Division
University Enrollment Management (WS1960)
Compensation Grade
Band 53
Union
N/A
FT/PT
Full-Time
Category
Marketing/Advertising/Public Relations/Media/Video/Audio

Position Summary

NYU is seeking a marketing professional with an entrepreneurial spirit who is excited to join a newly formed team focused on advancing NYU’s growth and reputation in online education. The Associate Director for Online Education Marketing will work within the Division of Enrollment Management and report to the Executive Director of Online Education Marketing. In this role, the Associate Director will support school teams across campus to market their online offerings by building and implementing strategic marketing plans. Additionally, the Associate Director will support the unit’s success by working to position NYU with creative, unit-specific branding as well as the internal and external promotion of innovative online programs. This role is a three year, fixed-term position.

Qualifications

Required Education:
Bachelor's Degree in marketing, communications or related field

Preferred Education:
Master's Degree and/or Online degree

Required Experience:
5+ years of marketing experience

Preferred Experience:
5+ years of marketing or communications experience in higher education, Online Program Management company, marketing agencies or not-for-profit sector

Required Skills, Knowledge and Abilities:

  • Strong foundational knowledge of marketing strategy and best practices
  • Expertise in communications best practices across email, web, social media, SEO, and other digital channels
  • Proven experience conceptualizing, producing, and delivering storytelling content in both written and multimedia/visual forms (e.g., video, website articles, photo essays)
  • Experience with web content management systems, email communications, analytics and reporting
  • Excellent writing, presenting, and communications skills
  • The ability to work collaboratively across organizational lines
  • Strong organizational skills and attention to detail
  • Demonstrated effort to promote diversity, inclusion and multicultural competence in an educational and work environment
  • Enthusiastic about contributing to the ever-expanding evolution of online education

Preferred Skills, Knowledge and Abilities:

  • Proficient in HTML
  • Proficiency in web content development methodology, software, and standards
  • Proficiency with graphic design and/or multimedia software
  • Knowledge of social media analytics, social media publishing tools, web analytics and tracking technologies
  • Ability to analyze, process, and organize large quantities of complex information from a variety of sources

Additional Information

NYU aims to be among the greenest urban campuses in the country and carbon neutral by 2040. Learn more at nyu.edu/nyugreen.

EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

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